It is design of a website that plays an important role in holding visitors on the site. The design should be interesting. It should be matching with the business or in other words is must reflect the business in letter and spirit.
When you see a website, you actually see its design and you want to enter the website only when you like its design. If you find flaws or errors in design, you would immediately switch back from the site.
Design of a website includes its layout, color, content presentation, graphics and images. Site navigation and downloading speed of site is also included in the design. Your visitors would access the home page of your website hence the home page should give a beautiful presentation about your business and about the information available on the site.
Home page should contain links to internal pages and links should be working. Broken link(s) show negligence on the part of the website owner. It shows that the website is unreliable. Also broken links discourage visitors from exploring the website. They would rather want to click back from the site than seeing more broken links.
We can audit your website for design related errors, if there are any. And if your website is doing well, we can suggest measures to take your business to next level.